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THE ICEBERG SONGS

THE ICEBERG SONGS

On behalf of the United Nations, international musicians turned the sounds icebergs produce while melting into songs – the Iceberg Songs. On our interactive website, we staged them in an innovative way. By creating an audiovisual experience with the icebergs, we moved them from the arctic right into peoples’ minds and souls. With this inspired approach, we made it possible for people to access this huge topic, and to relate to the issue emotionally.

 

Every artist integrated the sound of the melting icebergs individually und gave his song a very personal sound design. Like this, we collected a wide range of different genres – from electronic music to classic. On our website, icebergsongs.com, we merged the songs with moving 360° images in dramatic, dark tonality. Thanks to innovative WebGL technology, users get the impression of moving among icebergs while they listen to them, and gain a first hand feeling of what is happening in the far away arctic.

 

We have been working on the project for two and a half years now. Users all over the world are listening to the songs and share their collected time. For our project, we had no media budget available at all. The only ones who gained any profit from it were the icebergs themselves.

Agency: Serviceplan, Plan.Net

Website: Buzzin Monkey

AWARDS

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2016 | ADC Germany – 1x SILVER

2016 | GOLDEN AWARD OF MONTREUX – 1x GOLD

2016 | RED DOT AWARD  – 1x GRAN PRIX, 1x BEST OF THE BEST

2017 | iF DESIGN AWARD  – 2x SILVER

2017 | JAHRBUCH DER WERBUNG Germany – 1x GOLD

2017 | EUROBEST – 2x SHORTLIST

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