The focus of the launch campaign is on the innovative modular system with fresh products that bring the individual favorite burger to your own table. Customers can now put their own burger together and enjoy it relaxed at home with friends and neighbors. Thanks to a smart modular system that includes juicy patties, fresh buns, spicy sauces, tender processed cheese and crispy round bacon, the burger trend is easy to find in your own home - selectable according to your individual taste and of high quality.

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The new brand was advertised with print motifs and a 25-second TV commercial. On the one hand, we staged the diversity and freshness of the Butcher’s range and, on the other hand, the lifestyle that goes hand in hand with the burger megatrend: relaxation, enjoyment and conviviality.

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