This is not only true for the fans - but also for the four ARD experts, who are so at home in winter sports. As they prove in our campaign.

We didn't have to go up the mountain for some winter hut fun with ARD experts Arnd Peiffer, Erik Lesser, Felix Neureuther and Sven Hannawald, we just had to go to the gates of Munich.

 

The result was a campaign with a number of adverts for the entire broadcasting period between November and March.